Optimum Webs - Website design and SEO

New York Web Design
search engine optimization (SEO)
creative and Google friendly websites

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Make the right decision with us

Why is OptimumWebs.com the best choice?

Full Compatibility

Our work is absolutely 100% compatible with all browsers Cross-browser web design(i.e. Internet Explorer, Mozilla Firefox, Opera, Safari and others.) to any PC or Mac and will show perfectly and work smoothly on any platform, including hand-held devices.

We can guarantee full compatibility because we hand code with no HTML editors. HTML editors, like Front Page or Dreamweaver, creates several "work around tables", it just dumps tables and more tables in the code, making it difficult for the crawler's robots to read your web site's important content, and can also make the page not to render properly in some cases, showing incompatibility errors between browsers. In addition we have extensively researched all available XHTML and CSS tags and, as a result, we have a strong working knowledge of which tags work with all browsers and which ones don't.

We create mouseover features using CSS, which is HTML code. Most developers use java script for mouseover features which requires more code and more trouble ahead. A clean and script-free code is always guaranteed to be compatible to all future browser generations and will not brake apart when the next browser's updates comes around.

Our websites come with a full Stylesheet that provides a clean and reliable code and makes it very easy for future formatting changes. We use DocType XHTML 1.0 Strict which is the most recommended nowadays. To learn more about DocType please read below under "Document Type Declarations."

Picture Editing and Optimization

All pictures used will be carefully edited for viewing improvement and will be optimized for fast download.

Picture optimization is a very important key for your success. Web sites without picture optimization will either take too long to download or will show low quality images.

All JPEG images can be optimized up to 1000%, or even more, without noticeable quality loss. Reducing edges with a tiny blur can also help considerably when optimizing JPEG files.

Below are two examples of picture that has been edited for viewing improvement. Few fixings (like removing the sign pole) will not be charged.

Picture Editing and Optimization

Search Engine Friendly & Optimized Code

Our websites are 100% search engine friendly, which means that it can be indexed by the crawlers (Google, Yahoo and others) easily and fast. Our hand code is clean, tableless and java script free, ready for the crawlers to read and understand all the links and contents with easy.

It is important to note that Search Engine Optimization is way more then including a simple META TAG in your code head. Only by using an organized set of HTML tags (H1, H2, H3... H6, A, UL, LI, TITLE, ALT, and some others) properly arranged throughout the entire code, will allow the contents of a web site to get indexed quickly and correctly relating to the specific keywords that you selected. To learn more about how these tags work please visit the search engine friendly page

Google Friendly Website Design

In addition, if you are looking to have your web site related to specific keywords on internet searches, then all the written content of your web site (all the text) should be properly organized to represent that keyword.

All written content of every page of the web site should be organized and separated by headlines. The headlines should have the keyword content in them and should use the H1...H6 tags. The keywords placed on these tags should also match the page's title tag.

Below is as example of a headline, which should use one of the H1...H6 tags and should have important keyword content, and its correspondent text below, which uses a paragraph tag (p) and repeats the keyword content:

Headline = Search Engine Optimization

Content = Search engine optimization, also called SEO, will bring free traffic to your web site. Search engine optimization is important.

Of course this is a very exaggerated example but it's kind of like that.

If I find out that the keyword "SEO" has more hits then "Search Engine Optimization" or if I believe that it will provide me with a better quality traffic, then I would change the content to:

Headline = SEO

Content = SEO, also called Search Engine Optimization, will bring free traffic to your web site. SEO is important.

The important keywords have to be present in the proper places, this is called keyword representation and you can learn more about it visiting the keyword optimization page.

The code we use is great because we properly introduce the HTML heading tags (H1, H2, H3... H6) for all headings. The robots are able to identify, by theses tags, the written content in your headings and its respective text. Also they can identify the heading importance (from 1 to 6) and some highlighted important text with the bold tag.

The use of these tags is strongly recommended by Google itself to help it's robot (Goglebot) identifying and properly indexing the internet content. Unfortunately most of web sites don't make any usage of these tags, just like they never existed, either for laziness or luck of knowledge. There are also some basic rules on using these tags like quantity, order and content quality.

These heading tags were primitively introduced in HTML code with the intention of making different font sizes for header automatically. (H1) is the biggest title tag and (H6) is the smallest one. This considerably helps writing text in HTML code. Only latter on the robots were trained to use this tags to relate titles with its text on an attempt to improved the keyworded internet search.

We properly use the HTML heading tags in all our web design projects. Read more about the H1, H2, H3...H6 tags

Document Type Declaration

Every web site should have a Document Type Declaration (DocType) that will define which version of (X)HTML the web site is actually using (Document Type Definition), and this is a critical piece of information needed by browsers or other tools processing the document. If a DocType is not present, the document will not be validated.

The Strict Doctype (XHTML 1.0 Strict), which is the one we are using on all our current projects, is the most valuable DocType to be used once it specifies that the document in reference follows strictly all the W3C specifications and guidelines and does not use any deprecated HTML tags.

For more information please go to DocTypes



XHTML 1.0 Strict Google Friendly Websites CSS Web Design Flash Logo Photoshop Logo


  • Web Design New York web design. CSS Optimized and Google friendly websites.
  • Search Engine Optimization SEO New York, Website promotion and placement, Keyword research.
  • Product Photography NYC Interior photography and product photography, digital photo New York.
  • Web Design Portfolio CSS featured and Google friendly website projects.
  • Why Optimum Webs? Optimized and accessible website design. Cross-browser and detail oriented.
  • Effective Web Design Guidelines that we follow to obtain an effective website design.
  • SEO Tutorial Learn all the secrets about Search Engine Optimization (SEO).

Satisfaction Guaranteed

We fully understand that it is very difficult to know what you want before your information is placed on the screen. Therefore, we realize that you might make a request, see it implemented and then change your mind. Then, you may decide to change it again, and change it again, and change it again...

Web Design Satisfaction Guaranteed

Well, that will not be a problem with us because our work is 100% satisfaction guaranteed. We will make all changes requested by you until you are completely satisfied!

AND, after the project is accomplished and paid for, you will still have 30 days to look it over and over again, show it to your friends and partners and then request additional changes free of charge.


Detailed Oriented Work

Our work is very detailed oriented and your web site will have no crooked lines or boxes out of alignment. Each page will be viewed perfectly centered on the screen and all pages will match in position, color and style. Our high standards of perfection and professionalism will be employed throughout the creation process of your web site.

Perfection and professionalism is our goal!


Easy Communication

Alex Lais will be your only contact during your entire project and will get everything done for you. He will always speak with you directly and you will never have to explain your ideas to several different operators and representatives during the course of your project.


Clean and Tableless HTML Code

Our current web sites are all 100% CSS, which means that there are:

• No inline styles - all styles are included in the CSS file so the XHTML file only contemns the main tags and the actual content of the page.

• No tables - We only use DIVs which reduce tremendously the amount of code required. Clean code means fast loading time and no incompatibility errors.

• Script-free mouse over (hover) features.

CSS is the best choice for a robust, clean and cross-browser code, that loads extremely fast and can be easily indexed by the search engine robots.

Make sure your next web site will be a CSS and a tableless one. For more information please go to Clean and Tableless HTML Code

Copyright © 2006 - 2008 Optimum Webs. All rights reserved.

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